Online news services allow readers to access breaking news stories instantly. This allows them to stay informed on current events, which can be of great interest or even urgency – such as when natural disasters strike. It also gives them the opportunity to check that they are receiving the correct information as events unfold.
News platforms can be accessed by mobile devices such as laptops, smartphones or tablets – making it easy to keep up with news wherever they are. Furthermore, some online news sources offer features that enable users to personalize the content they receive based on their interests and preferences. This saves time and ensures that they only receive news articles that are relevant to them, which makes for a more personalized reading experience.
Another advantage of online news is that they can provide global coverage that goes beyond national borders. This allows readers to see the full picture when it comes to world affairs and helps them develop a more holistic view of current events. Online news sites can also feature different perspectives on a topic from various publications, which provides readers with a wide range of viewpoints to choose from.
Our data shows that while people in the US, UK and Norway are willing to pay for news, they weigh up their subscription options against those of others before deciding whether or not to do so. This can make it difficult for one-stop-shop paid aggregators to make headway, especially when their messaging is around restrictions and barriers rather than the ease of use and value they could deliver.