Weather updates are a vital part of any newscast, but they can also be a powerful way to engage and connect with your audience. In addition to their convenience and real-time nature, weather forecasts can provide the perfect backdrop for lifestyle content, such as health tips, home and garden advice, or even videos about how to use the latest outdoor gear. This content drives high engagement rates on OTT platforms, and can be geofenced to reach your audience when they need it most.
The meteorological sciences have come a long way in the last few decades, but accurate forecasts remain unavailable to large parts of the world. It’s estimated that approximately one-third of the world’s population still lack access to early warning systems that could help protect against cyclones, flooding, heat waves, and other disasters.
It takes a lot of skill and experience to keep track of varying conditions, and even experienced meteorologists can get caught off guard by changes in weather patterns that occur in the blink of an eye. Automated weather alerts based on real-time conditions at your location eliminate the risk of human error, and allow you to focus on delivering critical information to your audience.
Incorporating automated weather reports into your broadcasts allows you to deliver valuable weather information faster, and can be especially useful during severe weather events that make it unsafe for meteorologists to film from the field. When combined with the engaging voice of your meteorologist, automated content can work in tandem with traditional reporting to create a dynamic, informative newscast that keeps your audience engaged.