A trending topic is one that experiences a surge in popularity across social media platforms for a short amount of time. It can be influenced by celebrity announcements, TV premiers, social concerns, breaking news or viral content. Trending topics are useful for ecommerce businesses because they can provide a way to tap into the latest consumer conversations and boost brand visibility.
Addressing current trends demonstrates your company’s relevance to your audience and helps your website rank higher in search engine results. However, it’s important to always write about trends in a manner that reflects your company’s unique voice and values. This will help you stand out from the crowd and maintain trust with your followers.
The best tools for finding trending topics include Google Trends, Quora and HARO (Help a Reporter Out). Google Trends allows you to see what people are searching for worldwide. This information can be a great source of inspiration for writing articles and blog posts. Quora is a popular Q&A platform that lets you find out what’s on the minds of your audience. It also provides data on the most searched for keywords, helping you optimize your SEO efforts.
Using trending topics to create YouTube videos can help your channel grow. But it’s important to remember that trends have an expiration date. Use them sparingly, and be sure to adapt them so that they align with your brand voice and evergreen content. This will ensure that you don’t end up creating a post or video that looks dated and stale.